Luxgen Motor Co., Ltd. is a Taiwanese automaker headquartered in Sanyi, Miaoli, and a wholly owned subsidiary of Yulon Motor. It was founded in January 2009 and Luxgen vehicles have been manufactured in Hangzhou, China by Dongfeng Yulon since late-2010. Luxgen products are primarily developed by another Yulon subsidiary, HAITEC. The company's slogan is "Think Ahead".

LUXGEN believes that intelligence is what drives advancements in both technology and innovation. Through "Luxury X Genius" philosophy and “Think Ahead to Exceed Expectation” brand spirit, LUXGEN strives to design and develop advanced vehicles that are generations ahead in smart technology and automotive IT integration.

Following the brand spirit of “Think Ahead” and the successful winning strategy of “Differentiation and Innovation” in the Taiwan market, LUXGEN is introducing its innovative and interactive LUXGEN Life+ Showroom into the Kingdom Of Saudi Arabia, with the LUXGEN Show+ Experience Theater and the hi-tech digital car appreciation design creating a new car appreciation experience.

Co-developed with the world-renowned HTC, the comprehensive integrated automotive information platform LUXGEN THINK+ takes advantages in intelligence and creates an automobile system that can truly “Think Ahead” for its car owner. And more than one year of the local endurance tests were carried out to refine the comfort of the LUXGEN vehicles to meet with the local road conditions, as well as, to meet with the desert climate of intense heat and high humidity in the Kingdom Of Saudi Arabia.


      Luxgen 7 SUV    
      Luxgen 7 MPV    
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